An all-time record has been set, and it belongs to Spider-Man: Brand New Day. Its trailer, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to achieve this. Tom Holland’s fourth MCU Spider-Man film has produced a promotional milestone that the entertainment industry had never previously imagined possible.
Brand New Day is part of MCU Phase Six and is a direct sequel to the 2021 blockbuster No Way Home. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, it follows Peter Parker four years after the entire world was made to forget his existence. The trailer presents a portrait of invisible heroism — a hero who continues to fight for people who cannot remember him, still choosing service over recognition.
WaveMetrix tracking confirmed the trailer had accumulated 1.1 billion total views by Tuesday. The 24-hour count of 718.6 million broke every previous record: Deadpool & Wolverine’s 365 million, No Way Home’s 355.5 million, and GTA VI’s entertainment record of 475 million. Brand New Day’s trailer now stands alone at the very summit of all-time trailer performance, with no close second.
For the entertainment industry, these numbers carry profound commercial implications. No Way Home grossed $1.9 billion globally and became one of the most successful superhero films of all time. Brand New Day’s extraordinary pre-release performance suggests the film could challenge or surpass that figure, and industry projections are being revised upward consistently as the July 31 opening date approaches.
Tom Holland leads a cast that includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Brand New Day releases in India in six languages across all premium formats. The all-time record has been set — and the film that set it arrives in theatres on July 31.